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In The Press
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HEALTH MAGAZINE
""If you''re one of the nearly 30 million bleary-eyed but sensitive-stomached Americans forced to face each day minus a steaming cup o'' joe, take heart–and grab a mug. The low acid coffee by Hevla, a gourmet coffee blend that has been percolating around Germany for years, has finally found its way to the States... Hevla Coffee, which roasts and imports the stomach friendly brew, uses a high-pressure steaming process that removes most of the irritants but leaves the coffee aroma, taste, and caffeine intact.""
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BETTER HOMES AND GARDENS
""Sensitive stomachs will appreciate Hevla Coffee. The gourmet blend of Guatemalan beans are processed to eliminate the irritants that cause heartburn and stomach woes. Tastes good too.""
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SPECIALTY FOOD MAGAZINE
"" Interested in selling a cup of coffee without a side of indigestion? Then make room for Hevla Coffee''s Gourmet Blend coffee, which utilizes a patented all-natural process to improve digestibility without affecting flavor. Joseph Schmer, a gastrointestinal medical specialist says ""coffee contains many substances that may lead to heartburn, indigestion and other symptoms. Reducing these irritants allows coffee drinkers with sensitive stomachs to enjoy coffee."" Hevla Coffee''s patented process removes the roasting irritants found in coffee bean acids during high-pressure steaming, while retaining a rich flavor and the caffeine boost.""
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ARKANSAS DEMOCRAT GAZETTE
""Coffee is one of the most consumed beverages in the world, surprising how little most of us know about it...For many, drinking the brew results in digestive discomfort. Johann Wulff, an international coffee expert, says that he has a solution to that problem. ...It is a blend of mild coffee made from highly valued arabica coffee beans treated with a patented steam process that reduces and removes irritants that cause stomach discomfort and heartburn...The process of making nonirritating coffee, discovered by a European professor, removes chlorgenic acids and kawehol...""
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SUPERMARKET NEWS
""New lower-acid coffees may help supermarket retailers bring customers, who may have strayed, back into the coffee aisles. Coffee products introduced in the last month are attemping to target the population of coffee lovers whose digestive tracts are sensitive to the acids in coffee... These products could increase sales by bringing a consumer back into the coffee segment who stopped for health reasons"" said Gary Hemphill, VP of Beverage Marketing Corp., New York.""
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THE SENTINEL-RECORD
""One group that may be affected by Hevla Coffee''s low acid coffee is diabetics. ""Fifty percent of diabetics cannot drink either regular or decaffeinated coffee,"" said Dr. Joseph Schmer, former co-chief of gastroenterology and director of endoscopy for Methodist Hospital in Brooklyn, N.Y. ""The stomach friendly coffee that results from using steam-processed beans allows them to reintroduce coffee to their diet. The resulting stomach friendly coffee retains the taste, aroma and caffeine content that appeal to coffee drinkers.""
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